The hard truth about sales in wholesaling & off-market acquisitions

[Jeremy Beland]

Social media makes it look easy.

• “Just get into real estate and start making six figures!”
• “Wholesaling is passive income!”
• “Close deals while sipping margaritas on the beach!”

REALITY CHECK: THIS BUSINESS IS HARD.
Wholesaling and buying houses off-market is a sales game—and sales is brutal. Some days you’re on top, locking up contracts left and right. Other days, sellers ghost you, deals fall apart, and you wonder if you’re even cut out for this.

BUT THE ONES WHO WIN IN THIS BUSINESS DON’T QUIT.
They adapt, improve, and keep pushing forward. 

Here’s why some people struggle and how to fix it:

1️⃣ YOU’RE SETTING UNREALISTIC EXPECTATIONS

You’re not going to close every deal. Period.
If you think every seller is motivated, every number will work, and buyers will throw cash at you, you’re setting yourself up for disappointment.

👉 Adjust your expectations—this business is about consistent effort, not overnight success.

2️⃣ INACTION IS COSTING YOU DEALS

Ever stare at a lead and overanalyze every detail?

• “What if the repairs are too much?”
• “What if I can’t find a buyer?”
• “What if the seller backs out?”

Guess what? Overthinking doesn’t make you money. Taking action does.

💡 The best wholesalers lock up deals and figure it out later. #LockItUp

3️⃣ YOU’RE NOT ACTUALLY RESPONDING—YOU’RE JUST REPLYING

Most salespeople throw out responses instead of truly understanding sellers. Stop following a script blindly.

Instead, LISTEN. DIG DEEPER. Sellers have emotions, fears, and motivations—figure out what they need and structure your offer accordingly.

4️⃣ YOU’RE FOCUSED ON THE WRONG THINGS

If you’re only thinking about your check, sellers will feel it—and they’ll shut down.

Instead of worrying about your assignment fee, focus on solving the seller’s problem.
✅ Are they facing foreclosure?
✅ Do they need a quick closing?
✅ Are they overwhelmed with repairs?

Solve their problem, and you’ll get paid.

5️⃣ YOUR APPROACH IS STALE

Are you just going through the motions?

Sellers can tell when you’re disengaged, robotic, or uninspired.

👉 Shake things up. Try a new approach. Inject energy into your calls and appointments.

6️⃣ YOU’RE AFRAID TO FAIL

The truth? You’re going to fail. A lot. Deals will fall apart. Sellers will reject you. Buyers will flake.

💡 The best in this business fail smarter. They learn, adjust, and keep moving.

SO, WHEN YOU FEEL LIKE QUITTING, ASK YOURSELF:

🔹 Are my expectations realistic?
🔹 Am I taking enough action?
🔹 Am I really listening to sellers?
🔹 Am I focused on solving problems or just making money?

The winners in this business don’t wait for perfect conditions—they create them.