Stop Losing Deals! The Secret to Closing More Real Estate Sales Isn’t What You Think…

[Jeremy Beland]

Most investors make the same rookie mistake: They focus on problems instead of people.

Telling sellers everything wrong with their house and justifying your offer with repair costs doesn’t build trust—it kills it.

Here’s the Real Secret: 

Sellers want to feel understood, not sold to. Your ability to connect with them on a personal level matters more than your offer.

Think about it: 

• The “Used Car Salesman” is only focused on closing the deal as fast as possible. They push their offer without listening to the seller’s story, concerns, or goals. The result? The seller feels ignored and pressured—and walks away.

• The “Tour Guide” makes the opposite mistake: they spend all their time pointing out flaws and justifying a low offer. “This needs a new roof, the plumbing is outdated, and look at these cracks in the foundation!” Instead of inspiring confidence, they overwhelm the seller with negativity.

Both approaches fail because they forget the most important part of the deal: EMOTIONS.

What Actually Works:
• Ask questions
• Understand their “why.” 
•Offer a solution that makes their life easier.

When you connect with the seller’s emotions and needs, you’ll: 
• Build trust.
• Close more deals.
• Grow your reputation.

The Bottom Line: Real estate isn’t just about houses; it’s about PEOPLE.