sent 200 yellow letters got about 13 phone calls. but only 1 motivated seller. Is this a good ratio or not?

[Kay H.]

is this horrible? I only have one appointment I'm going on out of sending 200 lenders. Tell me guys, is this normal?

[Matt Devincenzo]

Some of the more experienced marketers here on BP have also mentioned that you need to keep contacting the same list repeatedly. Deals may not come out of a mailing until you've mailed the same person 5-6 times. And yes you are doing fairly well. IIRC the usual deal rate from mail marketing is in the 1-2% range. It's a volume activity to get consistent deal flow, you just have to mail a lot and consistently.