How to Effectively Present the MLS Wholesale Exit Strategy to Sellers

[Jeremy Beland]

Hey everyone, I often hear concerns from wholesalers about presenting the MLS wholesale exit strategy to sellers, especially when they think the seller could just hire a realtor and potentially make more money. It's a valid concern, and one that I've faced many times. Here's how I approach it:

1. - Acknowledge the Seller’s Perspective: First, I make sure to recognize that the seller might think they could net more by going directly through a realtor. This helps to build trust and shows that I'm transparent about the process.
2. - Highlight the Certainty and Convenience: I emphasize the certainty of closing with me versus the potential uncertainties of listing with a realtor. Sellers often value a quick, guaranteed close over the possibility of a higher, but less certain, payout. I reassure them that we can close on their timeline, typically within two weeks, which most realtors can’t guarantee.
3. - Simplified Process: Another key point is the convenience we offer. We allow the seller to leave anything behind they don’t want to deal with, and we minimize disruptions by arranging only one showing. This level of ease is something many sellers find appealing, especially if they’re in a situation where they need to move quickly or don’t want the hassle of traditional selling.
4. - Explain the Benefits of Our Strategy: Finally, I explain that by listing on the MLS as part of our exit strategy, we're simply maximizing the exposure of the property to potential buyers. Even though we're listing it, the offer we're presenting is still the best solution for their needs. It's not just about the highest offer—it's about the best offer considering their circumstances.

In the end, it’s not always about the money for the seller. It’s about the peace of mind, the convenience, and the certainty that we can provide. When you present it this way, most sellers understand the value we bring and are more than willing to work with us.

Hope this helps anyone struggling with how to position the MLS wholesale strategy to sellers!