Learning The Sellers Motivation

[Chris Bruce]

As Real Estate Wholesalers we're in the business of finding motivated people. Motivated Sellers are one of they key components to our business as investors. You can always tell when a Investor is not closing deals. 9 times out of 10 its because they don't have enough Motivated Seller leads. Its fairly easy to get the motivated leads calling you. But in order to put a deal together you must understand & learn the sellers motivation.

Why is this seller calling me in the first place? Once you understand and learn the motivation and the needs of the seller, you can structure the negotiation to focus on fulfilling there needs. A seller might need the cash because they can't afford the mortgage because they lost there job. Its possible they might need the cash, because they need to move out of town to get closer to there family member that's dying. There's all type of situations and needs of sellers. It's your job to find out and cater your offer towards there needs.

Remember the Sellers are calling you to help you with there situation. When talking with a seller, don't look at yourself so much as a Real Estate Investor, but as a problem solver. A lot of sellers feel that they have no option or nowhere to go to fix this problem. They want to sell there home, but can't afford to get a Realtor and pay 6% commission, along with closing costs, etc. Real Estate can produce large profits for you, but its also a way to help people out, not just yourself. Always show empathy and listen to there concerns when talking with the seller.