Is DMM Dead, Does It Work, Is It Worth It. For ONCE This Is Answered Through Math

[Jerryll Noorden]

This is all you need to know deciding whether or not to do DMM Cold Calling Texting Or anything to do with lists.

To answer this, lets define a few concepts:

Marketing Campaign ROI:

Your marketing's ROI, tells you whether or not your strategy was financially worth it.

Marketing Conversion Rate:

Your marketing's conversion rate tells you how well it worked, or in other words how efficient it is.

Now with these concepts defined,

DMM, CAN absolutely have an ROI, but at great risk right? If you have to spend $10K on mailers, you better sacrifice 3 virgin goats AND a raunchy ferret to please the deal-Gods blessing you to not only get a deal but also that this deal gets you more than $10K right? Otherwise, at most, you would break even.

Regardless of what anyone tries to convince you of, you can't target motivation through any marketing. Can't. Not possible, So you filter your list based on absentee owners, probate, and tax liens, all simply is an illusion. These people are more likely not motivated. There is a far higher chance (99.9%) that they are not motivated.

If you think I pulled that "99.9% out of my round marbled sculpted butt, you are wrong. If you need to send 1000 mailers to any list to get one deal, that is a 0.1% conversion rate... and thus a 99.9% not motivated.

You are blindly sending random people a message and you would be hoping that message resonates with their pain point (of selling their house, willing to take an offer below market value).

Now anything with a 0.1% success rate is obviously not working. So it is factually proven that these kinds of marketing strategies do not work. Period! Please, everyone, think what you want, but do not come here trying to convince me that numbers lie. Numbers do not lie. DMM DOES NOT WORK (efficiency).

NOW...

Let's talk about ROI:

Here is why a lot of people still do DMM. Because there is potential for an ROI regardless if the system is labeled as "doesn't work".

If you send enough mailers, because it is a random game of luck, the more mailers you send the more chances you will have to reach motivated sellers. And because the reward or gains of getting one seller deal, far surpasses the cost of the campaign, it simply can become worth doing it.

So is DMM dead? No.

Does it work? No (with a 0.1% conversion rate my answer has to be "No")

Is it worth doing it? Yes, it could be worth doing it, IF you send more than the threshold where the probability of making a deal, is higher than the cost of your campaigns.

Hope this helps.