SEO, Lead Generating & Wholesaling

[Damian Walker]

Hey everyone. Back again looking for some more advice. 

My last post talked about generating leads using a form created on a Facebook ad campaign I did couple of months ago which lasted 2 weeks. nothing panned out but I'm still determined to get, and close, my 1st deal.

I've stepped up my efforts since then...

I signed up for Carrot and built my online platform on there (peer feedback would be great - https://www.walkerhomebuyers.c...) and have started another, more detailed, Facebook ad campaign lasting 2 months. I haven't converted any leads as of yet but I'm only a week into the campaign so its still early in the game. 

but I cant shake this nagging feeling that i need to be doing something else right now instead of just waiting for leads to come in. i feel like the SEO strategy is a "set it and forget it" type of strategy which is exactly what I'm looking for but i still feel like i need to be doing something else WHILE checking the status of my campaign.

I've continued to pull list with the intent on doing some cold calling & reverse driving for dollars but I've been kind of limited in getting out at a decent time due to my actual day job and family time.

I don't really have the funds to invest in a VA right now

I'm till taking time to learn the industry when i can

What more could/should i be doing while the campaign is running?

[Jerryll Noorden]

 Let me add and clarify a few things here.

1. Reviews do not make you credible. Reviews are a verification that you are indeed credible. Reviews only are effective when you have already established yourself as the authority in this space. Therefore, never solely rely on reviews to establish credibility. A review is simply a testament to an experience had with you.  That said, reviews are obviously good, provided you use them accordingly. So simply adding more reviews doesn't do much for conversions. Making it obvious you are the authority in this space does.

2. I wouldn't recommend Youtube as the medium for videos on your website. Definitely have a youtube channel, but your youtube channel should be the lure between people on Google and your website. Your Youtube videos you produce should lure them onto your website from where ever outside source they see your video.

Once on your website, you do not want to have your traffic see videos with the youtube banner, youtube link, and the recommended videos that are displayed after the video is done.  Go to Nike's website. Any video you see on their site is clean. It is on their own website. It is not hosted on Youtube. This makes you look infinitely more professional. I use Wistia.

Now I will give you advice that every SEO expert will go against. I warn you, this is true advice.

Make your content as short as possible. Focus on intent-based value to your ideal traffic, not on "keywords".

3. Your carrot form has too many fields in it. Carrot did their tests. 3 is optimum and put them on 2 lines.  So 3 fields, and 2 lines. 

4. Now IMPORTANT..

IMMEDIATELY remove your social media icons from the top of your website. This is a HORRIBLE idea. You are giving away all your prospects on a silver platter to your competition. Do not give your traffic ANY reason to leave your website.

If they click on your social media, and go to Facebook, and see their messages, likes, comments they get distracted, and Facebook algorithm knows this person just visited a "we buy houses" website, and Facebook now will display all your competitions ads to that prospect, hence giving away your prospects away on a silver platter. Remove them now.

5. Avoid using "roof top" logos. The point of a logo is to identify your business. You need to differentiate your business from the rest. Your logo is not memorable, or identifiable in the sea of other rooftop logos. 

6. Read on color theory. Your website colors are wrong. It is dark, depressing, and gloomy. Use colors that promote taking action, confidence, happy, bright, cheerful.

My website is orange. Why?

Well...

For example, red means danger, warning, run, wrong, watch out, YOU WILL CROAK!! Never use red.

7. Your website has zero credibility. People need to see who they are dealing with immediately. Here is the golden rule you need to memorize. People are not going to dig deeper or further into your website to find missing information or give you the benefit of the doubt. It is the opposite. People will only dig deeper into your website if they became interested in it. So only when they see who you are, what you offer, will they go deeper. They are not going to dig deeper because you didn't provide some info that they needed and they are looking for it.

8. Remove center text and right-aligned text. You need to make your content as easy as possible to read. No one reads center text in paragraphs. NEVER sacrifice conversion with design or style. Conversions is the ONLY thing that matters. After conversions, comes ranking. 

I only pointed out the negatives. This doesn't mean you have no positives. The positives won't hurt you so it is useless to me to mention them. I mentioned the negatives because those need to be changed. They hurt you.

As Beth said, good try!

Hope this brings added value to wat Beth already covered.