All Forum Posts by: Damian Walker

Hey Damian! 

I love all of the effort you are putting into your wholesaling. I am new to the game too but I am have been finding some things that are at least planting some seeds and building relationships with people.

Ive been going on Zillow in the area that I am focused on and looking at rentals available. Finding rentals that need updated and reaching out to the owners to see if they would consider selling instead of renting. This has started a few conversations with some homeowners that I am working on converting into deals! 

If you cannot invest in some type of AI system or anything, then you could also do this with agents in your area. Reach out to them and try to build a relationship with them so they can bring you off market deals. It is a lot of outreach in the beginning but will hopefully build lasting and profitable relationships. 

Also in the mean time I would be consuming as much education as I possibly could. Here are some things I have dove into that have really helped me: 

Podcast: wholesale hotline, wholesaling inc, get creative with pace morby

Books: Wealth without Cash - Pace Morby, How to Wholesale- Jamil Damji. 

Youtube: Pace Morby, Jamil Damji, Brent Daniels

I hope some of this helps! Keep gettin after it dude. It will pay off!!

 Let me add and clarify a few things here.

1. Reviews do not make you credible. Reviews are a verification that you are indeed credible. Reviews only are effective when you have already established yourself as the authority in this space. Therefore, never solely rely on reviews to establish credibility. A review is simply a testament to an experience had with you.  That said, reviews are obviously good, provided you use them accordingly. So simply adding more reviews doesn't do much for conversions. Making it obvious you are the authority in this space does.

2. I wouldn't recommend Youtube as the medium for videos on your website. Definitely have a youtube channel, but your youtube channel should be the lure between people on Google and your website. Your Youtube videos you produce should lure them onto your website from where ever outside source they see your video.

Once on your website, you do not want to have your traffic see videos with the youtube banner, youtube link, and the recommended videos that are displayed after the video is done.  Go to Nike's website. Any video you see on their site is clean. It is on their own website. It is not hosted on Youtube. This makes you look infinitely more professional. I use Wistia.

Now I will give you advice that every SEO expert will go against. I warn you, this is true advice.

Make your content as short as possible. Focus on intent-based value to your ideal traffic, not on "keywords".

3. Your carrot form has too many fields in it. Carrot did their tests. 3 is optimum and put them on 2 lines.  So 3 fields, and 2 lines. 

4. Now IMPORTANT..

IMMEDIATELY remove your social media icons from the top of your website. This is a HORRIBLE idea. You are giving away all your prospects on a silver platter to your competition. Do not give your traffic ANY reason to leave your website.

If they click on your social media, and go to Facebook, and see their messages, likes, comments they get distracted, and Facebook algorithm knows this person just visited a "we buy houses" website, and Facebook now will display all your competitions ads to that prospect, hence giving away your prospects away on a silver platter. Remove them now.

5. Avoid using "roof top" logos. The point of a logo is to identify your business. You need to differentiate your business from the rest. Your logo is not memorable, or identifiable in the sea of other rooftop logos. 

6. Read on color theory. Your website colors are wrong. It is dark, depressing, and gloomy. Use colors that promote taking action, confidence, happy, bright, cheerful.

My website is orange. Why?

Well...

For example, red means danger, warning, run, wrong, watch out, YOU WILL CROAK!! Never use red.

7. Your website has zero credibility. People need to see who they are dealing with immediately. Here is the golden rule you need to memorize. People are not going to dig deeper or further into your website to find missing information or give you the benefit of the doubt. It is the opposite. People will only dig deeper into your website if they became interested in it. So only when they see who you are, what you offer, will they go deeper. They are not going to dig deeper because you didn't provide some info that they needed and they are looking for it.

8. Remove center text and right-aligned text. You need to make your content as easy as possible to read. No one reads center text in paragraphs. NEVER sacrifice conversion with design or style. Conversions is the ONLY thing that matters. After conversions, comes ranking. 

I only pointed out the negatives. This doesn't mean you have no positives. The positives won't hurt you so it is useless to me to mention them. I mentioned the negatives because those need to be changed. They hurt you.

As Beth said, good try!

Hope this brings added value to wat Beth already covered.

SEO is a long term play, and with the amount of competition it could take 24 months to see organic strategies take off. You can go the PPC route but that is for sure one of the more expensive routes to take. If you are doing SEO I would consider localized landing pages and try to incorporate as much back linking as you can. 

1.) There are extremely cheap VA services. We pay ours $2-3 per hour. 5 hours a day will cost you $75.00 a week.

2.) If you are already pulling lists and skip tracing I'd incorporate text blasts. It's inexpensive and works passively for you. 

3.) Attend your local REIAs. The power if just getting in a room with people is powerful and there are always deals in there. 

4.) If you are good at dispo, find a JV deal. It can take that income and apply it to your current marketing and capture 100% of the profit.

Your site looks great! I recommend the following:

1- Get more reviews. You can also add character testimonials if those are easier to get. Check the Carrot Community for more info on what makes a good/better/best testimonial/review and how to build them on the Carrot system.

People want to see that other people have worked with you and that you are easy to work with, trustworthy, and do what you say you will do. Motivated sellers need to be sure you are the right one to help them.

2- Customize your About/Our Company page. People want to know more about you and how you can help them. Be sure to add a photo of you, you and your team, or you and your family. 

There are a couple of videos in the Carrot Community that talk about adding localization and personalization to your site.

3- Great job at creating a Google Business Profile. I recommend having the people who have sent you reviews also add a review to your Google Business Profile. Google values these reviews higher since it's done through their system.

4- You might consider creating a YouTube channel and adding some explainer videos, video reviews, and customer stories. YouTube is owned by Google and is the 2nd largest search engine. You can also add any of your YouTube videos to your site.

I recommend doing these changes before you spend any money on ppc.

Let me know if you have any questions. If you dm me, I can send you the links to the resources I mentioned.