Off market deal finding

[Ismail Sogbaike]

When finding off market deals what are the best methods/strategies 

[Jerryll Noorden]

Wait be careful here everyone.

If you are looking for off-market properties, go knock on your neighbor's door. Go ask anyone in the mall, a lot of people have off-market properties. See my point? You are not looking for off-market properties, right?

You are looking for motivated sellers that have an off-market property. Big difference. My point is this, none of the methods listed above can target motivated sellers. All those methods do is find properties that are not listed, but not necessarily for sale. Owners are more likely not interested in selling and especially not below market value.

To make you all understand this better consider this:

First, you need to understand what a motivated seller is.

A motivated seller is not someone that wants to, needs to, or has to sell their house.

A motivated seller is not even someone that falls on their knees begging you to please buy their house now in cash fast NOW! Not a motivated seller.

A motivated seller is anyone willing to sell their house below market value, I don't care why. Anyone other than this is a waste of time.

Take someone in foreclosure. They need to and have to sell their house, yet they rather pour concrete down the drain and destroy cabinets before selling to you. Not to mention they wanr 3X ARV before even considering it.

Now everyone loves the absentee owners list right? Great list!

OK let's think about it. Let's look at data (not opinion).

How many mailers calls or texts do you need to send to the absentee owners list before getting one closed deal?

1000? 2000? 3000?

Let's give you the benefit of the doubt and say 1000.

That means that you get one deal for every 1000 mailers. That is a 0.1% conversion rate. This means, 99.9% of the people on your precious absentee owners list were not motivated enough to sell to you.

That is 999 out of 1000 people said: "Get lost".

Now tell me again. Do you think the absentee owners' list is a good list? Of course not. 

Now look a the tax lien list, probate list, garage sale list, and foreclosure list. Similar numbers right?

So 999 out of 1000 are not motivated.

So can lists target people in foreclosure, job list inheritance? Absolutely. lists are AMAZING at that. Are lists good at targeting motivated sellers? No! Absolutely not. So again, you simply wanted off-market properties to target, sure use lists, hell, like i said, knock on your neighbor's door. I am sure their property is off-market. But that is not what you are after, is it!

Do you know why these lists simply suck? Because you CAN NOT target motivated sellers. CAN'T!!

Today you are fine. Tomorrow something happens and you became motivated. Tell me. Who knows you became motivated?

NO ONE! Maybe your wife.

You don't magically appear on the motivated sellers' list in Propstream when you become motivated. 

when was the last time you went to the library to find info on a problem you were dealing with?

Exactly. You go to google when you need something right? Well so do motivated sellers. Again, you can not target motivated sellers. So how do you reach them?

The only way to find motivated sellers is for you to make it extremely easy for them to find you.

The cheapest way to do that, is through SEO. Get a website, make it credible and rank it #1.

All these leads are free, and motivated and I don't lift a finger to get them. They find me, because they went to the internet to find me.

Now this is going to scare your pants off.

Here are some of my purchases through SEO (where people find me).

Look at the Zestimate, and look at the purchase price.

Ridiculous spread right?

 Ready for the scary part?

All these deals above are off-market deals. The leads came in through our website. None of these sellers were on ANY list! They were COMPLETELY invisible to anyone and everyone unless they reach out to you.

No one knew they were motivated, only they know. They did a Google search, found us, loved us as a direct result of going through our website, requested an offer, and never even bothered looking for anyone else for a second offer. This is the power of a credible online business presence!

SEO i snot the only way however,

You can also try Facebook ads, and PPC.

Obviously, those methods are not free and not as effective as SEO, but infinitely better than lists for sure.

Hope this helps.

Remember this. Nothing I said is opinion. Its all data, facts!