Direct Mail Marketing Follow-up

[Matthew Martin]

Hey everyone, 

I am about to start direct mail marketing as wholesaler. I always hear that the sale is in the follow-up or that it takes a few mailers before people call. How soon do you resend another postcard to the address and how many times before you begin to move on?

I appreciate any feedback

[Lydia R.]

What you've heard is true. The fortune is in the follow up. It does take multiple touches from mailers to start seeing some results. Id recommend mailing to your list every 3-4 weeks and switch up the mail pieces. Start with a postcard, follow up with a letter and then another postcard. After 3 months and zero responses, take the name off your list.