Question about generating motivated seller / As Is properties

[Eric Gleaton]

I'm not sure if this is the best forum on BiggerPockets to ask this question. If someone knows a better forum category to post this please let me know. Looking for input on an idea I have: 

My company is a real estate brokerage and auction company. We have a system of selling properties through an online bid format but not your normal traditional auction process. 

I am looking to grow this business and have two questions. I want to mass market to certain geographic regions promoting our system of "Sell Fast and No Seller Fees" "Guarantee Offers". It would be a similar approach that investors use to try and get sellers to call them. 

We are in metro Atlanta area with the city on one side of us and rural areas to the other. My questions are:

1. Would you target the city or would you target small towns? We are looking for as is homes, motivated sellers. My thought is small town as it's not as much competition. 

2. What type of mass marketing for seller leads works best for investors these days? Direct Mail? Social Media? Both? 

Appreciate any input. Thank you

[David Ramirez]

1) I would target every city 30min to an hour from downtown Atlanta. 

2) What works for me in Tampa bay is SMS and Cold Calling.

Good Luck