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Updated about 11 years ago,
Probate Direct Marketing Help
Hey BP,
Just want to make sure I'm doing this right because I have been reading some blogs where people have sent out 1,500+ mailers and have not had even 1 deal and I dont want to be that guy. Right now I'm doing the direct mail myself and I'm targeting the probate customers. Here is my approach on the probate:
1st mailers are normally just a white professional letter expressing my condolences to the family and just letting them know that I am looking for a house in the general area of the estate and when or if they want to sell to please give me a call.
Then a month later i will check back up with them with a yellow letter, hand written, pretty much just letting them know a little more who I am and that I am still interested in there property and leave them with my number to get in touch with me.
After another month I will check back in with a post card letting them know that I'm still here and just checking back up with them pretty much.
After that last post card i will normally wait 60 days to send another post card, and then that post card will pretty much be the same as the last post card I sent them.
After that 3rd time mailing to them I only mail to them every 60 days with the same post card for up to about a year.
How does this sound to experienced wholesalers?? I have a full time job so I'm only doing this on the side right now but I'm focusing a lot of my spare time to real estate. Right now I'm trying to send about 100 mailers a week which i spread them out to about 25 a day through out the week.
Feel free to state your opinion. I'm very new to all this so i'll listen to everybody and I just want to make sure I'm going down the right road. Thanks for all your help in advance!!