New Direct Mail Campaign in the works. Any advice is appreciated!

[Chris Lipumano]

Hey Everyone,

In the past year I have mailed yellow letters and postcards but was not successful (a few calls but no deals) because of the lack of consistency with the mailing.

I am setting up a campaign I will make sure I will stick to. I'm looking at a budget of $800-$1000 a month for the next 6 months. I plan on mailing every 5 weeks. I also plan to mail in this order Yellow letter, post card, zip letter, post card, yellow letter and yellow letter. Is this a good idea or should I just stick to all yellow letters for each 5 weeks?

I sent a mailing out in the beginning of August to around 1,000 absentee owners and only got a few calls. This is the list I'm going to continue to mail to since I've already mailed to them once and do not want to start over again, right?