New Direct Mail Campaign in the works. Any advice is appreciated!

[Chris Lipumano]

Hey Everyone,

In the past year I have mailed yellow letters and postcards but was not successful (a few calls but no deals) because of the lack of consistency with the mailing.

I am setting up a campaign I will make sure I will stick to. I'm looking at a budget of $800-$1000 a month for the next 6 months. I plan on mailing every 5 weeks. I also plan to mail in this order Yellow letter, post card, zip letter, post card, yellow letter and yellow letter. Is this a good idea or should I just stick to all yellow letters for each 5 weeks?

I sent a mailing out in the beginning of August to around 1,000 absentee owners and only got a few calls. This is the list I'm going to continue to mail to since I've already mailed to them once and do not want to start over again, right?

[Will B.]

@Gary Parker If a house is clearly vacant and the property address and mailing are the same I will skip trace them and mail to ALL of their relatives. A post card 9 times out of 10. I use a service called TLO which is awesome but there are many others. Its only a dollar a search. I skip traced myself and it was almost scary. Had my social all the addresses Ive lived at the past 10 some years AND phone numbers and addresses for all my family members and even my sisters husbands "parents" correct address. Believe me, If you mail to these people that owner is gonna get message one way or another.

@Chris Lipumano I have not tried zip letters but they do look pretty cool haha. As far as if a seller will actually "call" after opening it, who knows. Again depends on the list and if you hit them at that right moment. Personally I stick with letters and PC's but may give them a shot in the future. Would be worth testing.

Delinquents will be different for each county. Call up your counties tax assessor and ask them if they have a list of all the "tax certificate" sales and if they are downloadable. They likely are. Once you get the list which may be HUGE scrub the list down.

What I did personally was got all the sales which took place just under 2 years. In FL after 2 years the tax certificate holder can technically go down to the court house and petition for the deed and they own the house for whats owed in taxes.

Since they are on the brink of pretty much losing the home that way, I KNOW there has to be motivation. That and the fact that they haven't paid in 2 some years tells me they could care less or "something" happened. Someone died, loss of income, the list goes on.

This may be different in your state but find out the time frame and adjust accordingly.

After this my list was still pretty big. To start I took out just the zip codes with a high number of cash sales and focused on one zip code at a time. Why mail in areas that no one is buying?

I shoot for the properties with a decent amount due in back taxes. If its only a couple hundred bucks them I dont bother mailing.