PropStream Success: Huge Lists vs. Targeted Lists—Which Strategy is Actually Getting

[Sam Shikiar]

Hey BP!

I’ve been using PropStream to build solid lists, but now I’m at a crossroads. After building your list, what’s worked better for you—huge lists (thousands of leads) or smaller, hyper-targeted lists (10-100 properties)?

For those working with larger lists, what’s your outbound process like? Are you using call software, VAs, or another method to manage outreach? Does going broad really work, or have you found that focusing on a smaller list with higher potential leads to better results?

Also, has anyone had more success with inbound marketing—using PPC, PPL, or other methods? If so, what’s been your experience there?

Would love to hear your thoughts!

Thanks!