PropStream Success: Huge Lists vs. Targeted Lists—Which Strategy is Actually Getting

[Sam Shikiar]

Hey BP!

I’ve been using PropStream to build solid lists, but now I’m at a crossroads. After building your list, what’s worked better for you—huge lists (thousands of leads) or smaller, hyper-targeted lists (10-100 properties)?

For those working with larger lists, what’s your outbound process like? Are you using call software, VAs, or another method to manage outreach? Does going broad really work, or have you found that focusing on a smaller list with higher potential leads to better results?

Also, has anyone had more success with inbound marketing—using PPC, PPL, or other methods? If so, what’s been your experience there?

Would love to hear your thoughts!

Thanks!

[Ian Kiefer]

I'm running multiple projects using short and long lists and both are great strategies for outbound calls and yes they both need call software, however they mainly differ on the type of VA needed to handle that list. Take into account that the type of list you pull makes a huge difference with your conversion rate as well.

For long lists, it's wide net strategy so you'll need a VA/CC that'll make 1000-2000 calls a day which convert to around 150-200 calls where the CC reach an actual person and then they qualify the leads on a basic level qualifications person/interest and the property according to your buying box and exit strategy, then push it to ACQ for comping and closing.

Short lists is more of a sniping strategy where you need a well trained ACQ VA that can make a comped offer on the call.

The most success I had was with VAs dialing the lists cuz nothing is better in building a connection with the seller than a human-human interaction beside it's less expenses than inbound marketing to keep your deal per leads rate somehow low and have a higher ROI overall by the end of the day. My suggestion is to start with Hiring a VA who does cold calling for you, and then you close the deal yourself. Later on you can branch out to inbound marketing when you have the means to run steady campaign. Having both running simultaneously will help you decide on which way you end up using, I always say that a method working with someone might not be the case with another. As how the process goes for cold calling if you wanna dm me I can explain the whole process for you.