Direct Mail for Real Estate Agents

[Forester Tesche]

Hey Everyone.

I started mailing out market reports to absentee owners in my town with the hope of finding new clients. Any agents out there have recommendations on what they are doing to generate leads thru direct mail? Are there better lists that I should be targeting like high equity or mailing to everyone in a certain neighborhood? Any insight would be awesome! Thanks in advance.

-Forester 

[Kevin Douglas]

Hey Forester - Direct mail is a numbers game. One thing that has worked well for me is spreading my budget over a 5+ touch campaign where I send mail to the same list multiple times to stay top of mind and create some familiarity. Typically I have seen results after sending several mailings to the same person.