Mailing to vacant land owners

[Chad Lubke]

I am looking at targeting a specific subdivision that was originally developed in 2005 and between 2010 and now 17 lots have been auctioned or sold by individual owners. Out of the 67 originally developed approximately 15 have been built, 5 are under construction, and 6 vacant lots are listed. I am planning on doing a handwritten letter to target the 17 lots that have been sold at a discount. I picked up 100 5.5”X8.5” blank invitation style pieces of paper and envelopes. My plan is to keep it basic, ask the following: Dear Mr Owner, My name is Chad Lubke, I am interested in buying the lot you recently purchased in Redington Shores. I am a cash buyer and can close quickly. Please contact me if you are interested in selling. Thanks, Chad Lubke Phone # etc. I am planning on doing 6 mailings, let me know what you think. Thanks

[Shaun Reilly]

@Chad Lubke

If I understand correctly the way you stated the number of lots it seems like there should be 24 unbuilt lots that haven't been sold off recently.

(67 - 15 - 5 - 6 - 17 = 24)

It seems to me that the owners of those seem like better targets than the ones that were just purchased at a discount.

In reality we are talking about such a small number of letters I'd just send letters to the 24 zombie lots and the 17 you were planning to. I'll guess that several of those 24 are probably owned by the same entity so you can just send 1 letter to them.

BTW my first move would be to contact the ones that are listed.

They are the only ones indicating they actually want to sell their lots.

You would be in a pretty strong negotiating position in my opinion since you can always use the "Why should I buy your lot when I can go talk to these other 5 guys with basically the same dirt as you do." argument.

You also can point out that those 17 other lots have sold much lower (assuming that the listed ones are at much higher prices than these sold at) than they want, so why do they think that their dirt is so much more valuable?

Again we are only talking about 6 inquires so not much work, but if you get that one guy that really does need to get the money out of it you might get one far under what they are listed at.