Marketing Plan that works.

[Greg Jones]

Hey fellow BPers,  I'm stuck and i can't seem to get unstuck! I currently FLIP 3-5 homes per year and this year my goal is 15. My struggle is figuring out just Where and How much to spend on Marketing to get me to the 15 and beyond. 

Appreciate any suggestions. 

[Jerryll Noorden]

Originally posted by @Duane Alexander:

Originally posted by @Jerryll Noorden:

Hey man,

It depends.

Markting is not "marketing".

Our competitors spend about $3k/month and they barely get  leads while we get multiple leads a day without spending a cent.

So that is the first lesson here. Not all marketing channels are the same.

Now on to lesson #2.

Although I do not spend a cent for my REI company, I do spend money on my SEO company for marketing. I do facebook marketing. Again my competitors don't get too many leads while we get plenty. Your marketing strategies are as good as the efficieny of your ads resonating with your ideal audience.

So here is the trick.

1) You need to reach your ideal audience... and 

2) Your message needs to resonate with that ideal audience.

You shouldn't focus on "ads spend" and how much money you need to reach a quota.

If your ads suck monkey butt, you need to spend a ton of money and who knows if you even get anything... monkeyBUT... if your ads are awesome., you would have to spend a fraction of what your competitors spend and you will make a ton of money.

Think Credibility and message resonance, not so much adspend.

Hope that helps

How would you recommend someone show credibility if they are just getting started (ie they haven't done a deal yet and don't have a track record in terms of yelp reviews, bbb reviews, etc)?

 Sit down my handsome little mortal as the supreme overlord The MSOOTKAUG will address you.

Imagine you need to buy a phone and you have 2 options. One is iPhone from Apple, and the other is MahButtSmellsFunny From ShadyTechnologies Inc.

Are you going to hunt down reviews and testimonials from Apple? No? Well how about From Shady Technologies? Yes right? WHY?!

Now imagine you want.. no NEEEED to sell your house urgently by tomorrow. 2 People wrote you and expressed interest. One is AuntieJamaima JigglePits, and the other is Bill Gates.

You desperately need it sold by tomorrow. Will you ask Billie here for a proof of funds? No? OK How about Ms JigglePits? Yes? WHY?!

See... people only feel they need to see your reviews if there is something not right... when they do not feel convinced they can trust you.

All you need to do is make sure your website is professionally done, polished simple no fluff and just good looking. This gives the illusion of credibility.

That is all you need for your first few deals. Then when you have a few dels under your belt it is easier. Remember not just the website look and feel but also your attitude and how you talk and present yourself matters.

Fake it till you make it is a real thing!