Facebook vs Google PPC

[Greg Scott]

But Facebook is growing on me. Once you get used to its weird systems it seems like you can get leads for much less money.

With Google PPC the clicks are so expensive. Someone clicks your ad. There goes $10 and nothing happens.

Its more satisfying to have Facebook "boosted posts" running. Leads come in and don't kill your budget in a single click. Plus you can add free content on groups that also generates leads at no cost.

If I had a massive budget Google PPC would probably be the way to go. But for the smaller budget I'm now a Facebook fan.

Thoughts?