Social Media for Motivated Sellers?

Question

Hello all!

I'm BRAND NEW to this, so take it easy on me please!

I'm looking for some tips on advertising via social media.

What works for you? What doesn't? Which platforms do you have the most success? What information needs to come first in the advertisement? Do you keep a page active with daily/weekly posts? Instagram? Facebook?

Do you see more leads come in through DD, mailing?

And all of the other things I'm missing. Give me all of  your 2cents!

Luke Marsh · Answer

Hi Jessica. I think there are opportunities on all major platforms, depending on your goals and creativity. I would focus on creating engaging content for users, and limit direct advertising as much as possible if you are trying to grow your following and develop a community. You want to be providing value for them. If you are solely looking for leads, I would try to geo-target people within my preferred location radius and try to find where they are interacting on each platform. It may be a local group/page/marketplace on FB, or a local hashtag on IG, etc. What are your goals for social media?

Ray Danishyar · Answer

@Jessica Brown when you focus on digital lead generation - you need a reverse engineering approach where the leads flow to you based on what people in your area are searching. None of that can take place without a high converting website. What are your intentions are you a wholesaler who wants to produce leads for yourself to put into contract or are you wanting to be a marketing company and sell those leads? The approaches can be slightly different. In this day and age of tech I don’t know why people still drive for dollars. I understand old is gold but gold is not always efficient.

Ray Danishyar · Answer

@Jessica Brown the answer to your question would them be a very nice website that you can promote. I fully understand your intentions because 99 percent of the real estate sites are “scammy” one pagers with no thought involved. I also do web development branding and marketing and trust me I understand the seller perception. It definitely matters on how threatening your site looks vs how helpful and non threatening the site looks and feels and then you can drive traffic to it - the site should also include blogs that bring value to motivated sellers.

Jessica Brown · Answer

@Craig Bellot  thank you for the reply! I'm going to come back to this when I get home and re read it to really dig into what you said.

Craig Bellot · Answer

Hello Jessica,

You will need to begin building your identity as a trusted advisor in home sales and purchases. I would begin with a Facebook page.

With social media, or any other type of marketing you need to understand VRIN scores:

V stands for value.

R stands for rarity or how rare it is.

I stands for inimitable.

N stands for non-substitutable.

Value means you are giving your followers what they are interested in. Your posts need to be reaching your audience's values. I know my audience values growing their wealth safely, so I create content that shows how we do that. People value the payoff of real estate and investing, so I post my numbers, analysis and all the great tips that my businesses have profited from.

Rarity is how many other accounts are out there posting similar content. The more content that you provide that not many people get to see, the more excited people will be when they see it. It’s common sense. Rarity is the amount of emotion that people get when they see your post.

Inimitable means your post is hard to recreate. It means that not only is it rare, it’s unique and genuine. People can tell when what you’re posting is trying to be like someone else. You have to be unique, so others can’t reproduce what you’ve created.

Non-substitutable is similar to rarity, but it also means that what your posting is relatively impossible to be replaced by something new. You need to create timeless content, so as time goes on, your post is still relevant. If you master these, your business will grow and you will create a loyal audience, because you understand why your audience follows you and engages with you.

Let me know if you have any questions!

-Craig Bellot

Jonathan Greene · Answer

You have to look at who is on your best lists and a lot of that time it is going to be 65+ years old, high equity - those are prime sellers and are much less likely to spend an excess of time on social media. Facebook marketing is much better for agents than investors. That's why radio is an investor's gold mine, because the best sellers are listening to talk radio still and not on social media all day. As a new investor, it's much more important to build your one-to-one relationships while slowly building a social media presence. It's great to have a good looking investor Instagram, but will it really bring in business if you haven't spent the time in real life at local REIs connecting to investors in the same spot as you. I still think Direct Mail is the best option for the money when you tailor your message correctly. Others I know swear by radio for distressed or bored sellers.

Jessica Brown · Answer

My intentions presently would be creating leads while building myself a network in my area. THEN making my own investments with the knowledge I gain from what I do now. Getting out there, talking about it, learning, getting real life experiences. Learning and failing with the cushion of partnership (luckily I've got a couple of well established investors to mentor)

I do DD, mostly because I love the hunt. But I do see what I think is a huge opportunity in social media exposure.  Working smarter, not harder. If I can build an online presence now, take leads, get in with that community...when I'm ready I can transfer that energy into personal investment.

Does that make sense?

Jessica Brown · Answer

My goals are finding leads and developing an online community.

I try to put myself in the place of the seller. What would motivate someone to choose to contact us vs. The other investors? How to create a presence that is welcoming, comfortable and informative without seeming cringy or over the top. (Think scammers)

Would I promote my page in groups focused on home sales? I guess I'm worried more about etiquette than maybe I should be. I want to promote but I want to promote in a way that doesnt make people roll their eyes. Does that make sense?

Social Media for Motivated Sellers?

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