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Updated almost 5 years ago on . Most recent reply
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Driving for Dollars 80% are owner occupied
Ive been driving for dollars. Im finding that 80% of the fixers I find are :
1. owner occupied 2. are paid off 3. They have owned the property for 20+ years
They seem to be owned by older homeowners who have slowly let the property go.
Can you guys share experience with these types of owners
When do they usually sell?
What is the best marketing approach ? ( thinking of mailing to them every 2 months)
Most Popular Reply
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My approach for houses that need work, are almost paid off and they've been there for 20+ years...I focus on making their next step/house/move seem like an Adventure. My mailings say things like: ready for the next chapter, move closer to the kids & grandkids, live with less maintenance and responsibility. Sometimes it works sometimes it doesn't but the focus initially needs to be on something to look forward to, not reminding them of their burden.
Best of Success!