Cheaper Way?

[George Cox]

Direct mail campaigns don't come cheap. Costs really add up, even if you are outsourcing to a company to do it for you. Then there's the cost of the leads themselves. I go after estate properties and in Philly, those leads don't come cheap. I've heard a lot about online marketing bringing in deals. Of course you have CL and backpage etc...but some folks are talking about getting found by motivated sellers on search engines. Anybody know a good strategy to position yourself online and attract deals....besides an expensive website?