Which gives better leads? Internet or Direct Mail?

[Blair Halver]

Doing a little informal survey here...

What source do you think yields the highest quality leads for the purposes of fix & flip?

Direct mail? If yes, postcards or letters or what? Details please! Also, what is the typical cost per lead here?

Internet? If yes, be specific on how you generate these leads or where you get them. Also, what is the typical cost per lead here?

[Gary Parker]

I have been using direct mail for 14 months and send out about 1200 letters / post cards a month much of that repeat mailings. I am starting my web site project this winter. What I have learned from BP, and as Jon has mentioned, is that your target, how your letter is written, how often you mail to the same person and many other factors can determine a successful direct mail campaign. It is the same with the internet. You cant just create a capture page and expect it to work. I am learning there are many factors that go into successful internet marketing. I learned a ton by reading most of the posts in "REAL ESTATE INVESTOR MARKETING" and "WHOLESALING". If I had to pick one to start with, and I did, I would pick direct mail. As Jon Klaus mentioned you will get more calls from all kinds of people. It is always good talk to people. I am spending about $3500 per deal but I am picky on what I buy. Bottom line is that direct mail does work.