What postcard are pulling the best?

[John Smith]

Thinking about sending postcards to a targeted neighbor where I want to buy. Curious.. what postcards are pulling the best for you nowadays?

[Jerryll Noorden]

Dude... seriously.. come on.

OK I will apologize in advance because I am going to be a bit snootie!

It is all complete BS, an illusion. 

A post card is no magic wand that gets you a deal.

It is all about the person receiving it.

Do you really think, that because a post card is pink and not yellow, someone is going to call you? Seriously people. 

It is this kind of lunacy that gets sand in my kookoo

I really wish  you professional "marketers" would stop regurgitating random stuff that is spread all over the interwebz. I am going to ground you if I ever see you post that again y'hear??

OK lets all for once and for all stop this really bizarre notion that some weird shape or color is better than an other.. 

and I can prove it to you gaahhdamnit.

If some pink post card with  content "A" really was better, it should ALWAYS and for ever show this when you test it. You will ALWAYS have a higher success rate using said post card. No? Ohh please  please enlighten me why not?! We are all targeting people. As in humans. We all have the same make up. We all get sad when we need to sell our house in pain. Does it really matter if you are in CA or Idaho? No.

Obviously if that were true there would be no debate over which mailer to send right? And everyone would send a pink postcard with content "A"

So what do people say when obviously they can't reproduce results?

Ohh it depends on your market. On the person. Yeah no poop sherlock! It is LUCK, it is taste, it is preference. A 16 year old girl will favor a pink scented postcard with unicorns drawn on it.

The card is not getting you the deal. It is  that you SENT IT TO A MOTIVATED SELLER is what is getting you the deal. If you are now going to speculate which mailer, which color will have the best open rate.. I am going to ground you!!

Think about it. What do you want? "leads"?? Or MOTIVATED leads?

No you do not want leads. Leads are a waste of time. You want motivated seller leads.

You do not get a motivated seller lead by hiding the fact you are spam mail just looking to buy their house. The OPPOSITE>

If you can show from the start you ARE spam , and more accurately that you ARE  some mass mailer looking to buy houses... who will you actually open the mailers? MOTIVATED SELLERS!!

Making sure you let the seller know you ARE spam, IS a filter. Only someone motivated enough will take the mailer and read it. Because they have a house for sale!

If you send mailers out.. postcards and you write HUGE on it.. "HEY WE BUY FRIGGIN HOOOOUSESSSZZSZZ"

Who will likely call you? THose that are actually interested in selling. Those that are not interested will throw that card away after mumbling a bit why this prick sends me junk mail. So let me ask you again. Do you want leads.. or MOTIVATED seller leads?

OK then!

Tell me. Why is it that I get  way more leads for free A DAY than most people get a month. And I am SO damn sure my leads are WAY higher quality than any of what "professional" marketers produce for their clients. Because I do not believe in the fairy-tale regurgitated stuff.I use logic, and data, and I think, and I find holes in rumors circulating around. Seriously I am telling you all. You will get such better results when you stop fighting it and join the revolution! :D

So I am going to provide some value and not just yell see now I feel bad. Sheeet.

So OP! Check this out. This is what you do ma man. And all you people with marketing companies take notes!

Ohh and Dude do not put an image of their house on the card. It looks like you are sitting there stalking them waiting for the wife to hit the showers to snap pictures. That is just SO creepy. People are just not that savvy with technology to know it is a Google image. And isn't THAT the point. To make the potential seller believe you took the pic? How would you feel if you received a card with your house picture on it looking like someone invaded your privacy. So RUDE!! 

Sure you may get A lead, (while pissing off 2583 of the other people that got the card).

Ohh and stop saying things like "it performed well". What does that mean? 3 leads a month? 300 leads a month? Because we all know that DMM is anything  BUT "performing well"...

You need 2 things for conversion (motivated leads).

Motivated traffic and credibility.

You need a system that can drive motivated traffic to you... AND you need a system that converts that motivated traffic into leads.

This makes sense. Right? Right!

Does DMM drive motivated traffic to you? Nahh, not really. DMM has a lot  (not all...but a lot) to do  with luck. You isolate an audience, with a series of filters with hopes that the remainder would have a high probability they may want to sell a house. And you gamble sending them mailers. But chances are you will get lucky and hit a few motivated sellers. So the next step is:

The thing that DOES matter with your mailer is what you write on it. Not color not doodles, no fancy crap.

Your task is simply this. What can you write on a 4x6 inch card that will make you credible? NOTHING!!

A card is not designed to translate or hold your credibility.

The more you cram on the card the more desperate and thus less credible you look.

You put your intentions on the card. JUST let them know you are interested in buying their house. Put a picture of yourself on it ideally with your logo polo shirt on it and kindly tell them that if they are interested in selling their house to visit the website for more info.

You are not trying to convince anyone to sell to you with a friggin post card. You send them to your website. Put the URL of your website on the card. Your website will do all the work! That's it!

Dont believe me?

Believe it!!