How Often Do You Follow Up With Direct Mail?

[Tony Nguyen]

Hey guys,

For those who have a geographical area they mail to in order to get leads to buy/flip + buy/hold, how often, if at all, do you follow up with them?

I have a list of 700 people i just completed mailing to. If it were you, when would you send out another batch to them? I sent out letters for the 1st round - I am planning to do postcards next, but just am not sure too when.

Thanks in advance!

[Kobus De Villiers]

I think the follow up is dependent on the type of buyer or seller and the communication. It is probably something to split test in your market and see what works better.

I follow up somewhere between 2 weeks and one month for most of my direct mailing. To have some communication with a cold prospect once a month seems sufficient and in some cases I extend it to 45 days for out of state prospects. A warm lead would be closer to the 2 week target.