First time Direct Mail marketing Advice

[Tony Crabtree]

HELLO fellow BPers,

I'm doing it. I'm going all in on the Direct Mail stuff. There. I said it. Someone follow up with me in a week and make sure I'm on my way.

I live in an extremely competitive market and want to acquire more buy and hold properties. I have the cash ready to go... my only problem is leads. I've made several offers on marginally decent (and iffy) deals from the MLS, and even when I offer within 24 hrs I hear back that they have already been gobbled up by a big company. I have figured that maybe my ONLY option is direct mail.

Any advice for starting the direct mail campaign? I'm thinking to try and market myself as the hometown boy looking to help. It's a relatively small-town suburb that has exploded in growth over the past 5 years. A lot of the rental market is owned by seniors who have lived here their whole life. 

I have Anson Young's book, and am starting with his advice, but didn't know if there was anything more specific to me that I should know from all of you other experts. 

Any thoughts?

[Michael Quarles]

Originally posted by @Tony Crabtree:

HELLO fellow BPers,

I'm doing it. I'm going all in on the Direct Mail stuff. There. I said it. Someone follow up with me in a week and make sure I'm on my way.

I live in an extremely competitive market and want to acquire more buy and hold properties. I have the cash ready to go... my only problem is leads. I've made several offers on marginally decent (and iffy) deals from the MLS, and even when I offer within 24 hrs I hear back that they have already been gobbled up by a big company. I have figured that maybe my ONLY option is direct mail.

Any advice for starting the direct mail campaign? I'm thinking to try and market myself as the hometown boy looking to help. It's a relatively small-town suburb that has exploded in growth over the past 5 years. A lot of the rental market is owned by seniors who have lived here their whole life. 

I have Anson Young's book, and am starting with his advice, but didn't know if there was anything more specific to me that I should know from all of you other experts. 

Any thoughts?

 Good to meet you.

You're only option isn't direct mail.

I bet you have a cell phone full of contacts. Do all of them in your area know you're now a real estate investor? If not call them and say something like this..

After careful thought and a lot of consideration I have decided to dedicate my life to being a real estate investor and I knew I could count on you to spread the word. Do you know anyone currently looking to sell a home?

Then every time to see anyone you have to be saying hello. Exchange business cards, ask a few questions. Social media like crazy. tag your friends in your posts so their friends will see your post. Be creative.

Visit all of the open houses in the area, Both Realtor and FSBOers.

How about joining the chamber of commerce and get on the ribbon cutting committee. Meet other entrepreneurs.

I could go on and on...

Bottom line you are who you think you are. If you think you're a gorilla investor you'll get to do any damn thing you want.