Direct mailing Campaign - poor results.

[Seva Chilinciuc]

Hi

Dear Bigger Pockets community  i started a Direct Mail Marketing campaign a month ago in North Miami, FL. 

I've achieved some poor result (0.3  % response rate ) and now I'm trying to figure out what is the cause?

 Poor market, bad mailing piece or Address list? 

1. The market of south Florida is a HOT one right now, Ok i got that!,  but after sending 1200 cards in 2 campaigns i got only 5 calls (COLD LEADS )??? NOT even one angry person! 

2. The mailing piece is one of GO BIG printing Cards, with some twists of course. The card pretty much says:  call me if you want to hear my offer for your house,  i pay all the costs if we do the deal. 

3. Address list source: Listability. The old and good High equity, absentee owner list. 

What would you guys do in order to get a better return on investment? I will be honored to get some advice here, so UNLEASH the BP brain power!!! 

Thank you.