PPC / website conversions?

[Chris Gordon]

What’s everyone’s CTR and conversions?

I have dabbled in this. I’ve seen 2-4% depending on the ad group/focus, but in the last few weeks I’ve received 35 clicks and one conversion.

How’s everyone else’s experience? 

Any best practices you’ve discovered?

[Angel-Ty L.]

Hi, @Chris Gordon

You mentioned the reason you asked this question was to compare my performance and estimate cost per lead and cost per deal through PPC.

before any paid traffic campaign you run, a good practice is to map out the whole funnel and know hat KPIs you should be hitting. What do I mean by this

Simply start by literally mapping out your funnel. For this example, let's say your promoting your REI brand by promoting a blog post that educates potential home sellers of why selling your house to an investor is the best hassle free way

Your funnel will probably look like this...

Ad - Blog - Landing Page - lead

What you would do from there would be to work backward using industry averages. Make sure to be a bit conservative with your numbers. Before doing that, however, make sure you have a set budget in place to guide you on how much you should be spending. I wrote a post here describing how much much you should expect to pay for getting your first deal from paid traffic. Based on your APD (average profit per deal) divide it by 4 To get your goal ROI of 400%. For the sake of this example, i am a wholesaler with APD of 10k ... 10k/4 equals $2,500. By working backward, let's say my website converts at 2% which means it takes around 50 visitors before I get 1 lead. Multiply 2,500 by .02 and you will get 50. This new number is now your CPA (cost per acquisition). which means you should be paying no more than $50 to acquire a lead. Now we have the option to dig deeper and find out our CPC. We do this by multiplying our CPA of $50 by 10% which is based on facebooks data on how real estate ads convert. when you do the math you should get the number 5. this is your CPC.

So by doing this, you will be able to know what KPIs you should be hitting which will save you a ton of time optimizing in the future.

I originally got this information here if you want a more visual approach

Remember to also take into account how many leads it takes for you to get a deal. If it only takes 35 leads before you get a deal then 35 X $50 = $1,750 to get a deal. So use the math and tailor it to your funnel and your numbers.

Hoped this helped if at all. If you have any questions please feel free to contact me

- Angel-Ty L.