Long vs Short yellow letter

[Ryan Bilby]

I've been reading up on yellow letters and I've noticed that people either use a long letter or a short letter.

I was wondering which letter has more a response?

My goal is to target non-owner occ short sales.

Also what are the benefits of using each letter for when I start to expand into more markets?

[Troy Sordin]

Remember the KISS principle (keep it simple)? It definitely applies to yellow letters.

Yellow Letters get opened because they look like a letter from a relative, so when your prospect opens it you want your message to be short enough that they'll read the whole thing before they lose interest. At Yellow Letters Complete, we recommend people use just a few sentences to keep the message as concise as possible.

As far as expansion goes, I'd recommend you try a few different things to start and see which you are the most comfortable with, then build out from there. Short sales with Pre-NOD leads are a great way to start, and Absentee Owner leads are also a good way to get your feet wet.