Code Violation Mailing List - Letter Results

[Jimmy Delcamp]

Hey Everybody,

Just wanted to share a little bit about my results with my recent direct mailing campaign. I got a list of code violations in my target city and found each of the people on the list who had different address than the property. Out of the first list of 600, I came to about 120 absentee owners. With this, I designed a letter, with handwritten envelopes and live stamps on them.

RESULTS:

- Mailed 120 on Monday evening, July 19, 2010.
- Received two calls so far.
- One was a land developer who just foreclosed on 120acres of land. He also has a house going into foreclosure in a few months. House is valued around $700,000.
- The other person that responded was an out of town owner of a property that consisted of a 3br house and four apartments in the back. All of the leases were just recently resigned. Produces about $3k/month total income. She bought the house a few years ago for $300,000 and just wants out of it.

So overall, not too bad of results for first mailing with a self-made marketing letter. Making an offer on the house and 4 apts tomorrow.