Sticking It Out In Tough Times
Don't Give Up On Your "Marketing Machine"
I think you will have to look long and hard to find a real estate investor that hasn’t felt like throwing in the towel at one time or another (if they were to be completely honest).
We all have periods of “highs†and “lowsâ€. But, it is vital to get over the “lows†pretty quickly if you are going to succeed as a real estate investor.
To quote Darren Hardy at Success Magazine, “You need to learn to have a faster “nervous breakdown†when you are facing a big problem or simply find yourself up against a “rough patch†in your real estate investing business. Think about it, worry about it (for a couple of hours – not days or weeks), and move on.
I have been doing direct mail marketing in my real estate investing business for a little less than 3 years. It gets pretty tempting to want to give up on this process when you are not seeing the results you would like. But I can tell you from experience that is the last thought that should cross your mind.
I bought a house this week from an absentee owner that I have been marketing to for over 2 ½ years! Yes, that’s right. 2 ½ years! I recognized her name when she contacted me, but I didn’t realize exactly how long I had been marketing to her until I checked my data base. I was so excited to know that my long time marketing plan worked exactly like it should have.
Folks, keep those direct mail letters going out! You never know when todays' "un-motivated seller" will suddenly become a “very motivated sellerâ€.
If you want more tips and information on marketing for real estate investors you can find it on my blog at [LINK REMOVD]
Most Popular Reply
Uh-huh, Now I know why people keep sending me all that junk mail even though I never respond... You never know, right?
In general, I agree. If it doesn't cost you too much money to run an operation like that, it doesn't hurt. This is like sending your resume to the same potential employer over and over again. You never know when there is opening, right?
I would just say this, if you use the same method and it doesn't work, you have to re-examine it.
It seems to me that someone responding to an offer two and a half years after you start marketing to this person, is an anomaly, not the rule... Yes, it can work but if you rely on that as a business, I'm not sure if this is a good strategy (As only means of marketing, of course)