Sticking It Out In Tough Times

[Sharon Vornholt]

Don't Give Up On Your "Marketing Machine"

I think you will have to look long and hard to find a real estate investor that hasn’t felt like throwing in the towel at one time or another (if they were to be completely honest).

We all have periods of “highs†and “lowsâ€. But, it is vital to get over the “lows†pretty quickly if you are going to succeed as a real estate investor.

To quote Darren Hardy at Success Magazine, “You need to learn to have a faster “nervous breakdown†when you are facing a big problem or simply find yourself up against a “rough patch†in your real estate investing business. Think about it, worry about it (for a couple of hours – not days or weeks), and move on.

I have been doing direct mail marketing in my real estate investing business for a little less than 3 years. It gets pretty tempting to want to give up on this process when you are not seeing the results you would like. But I can tell you from experience that is the last thought that should cross your mind.

I bought a house this week from an absentee owner that I have been marketing to for over 2 ½ years! Yes, that’s right. 2 ½ years! I recognized her name when she contacted me, but I didn’t realize exactly how long I had been marketing to her until I checked my data base. I was so excited to know that my long time marketing plan worked exactly like it should have.

Folks, keep those direct mail letters going out! You never know when todays' "un-motivated seller" will suddenly become a “very motivated sellerâ€.

If you want more tips and information on marketing for real estate investors you can find it on my blog at [LINK REMOVD]