Google Ad Keywords For A Wholesaler

[Cody Evans]

Hi Marketeers!

I am looking at starting google ads with my website where I plan to get people to sell me their property at an extreme discount. Are there any recommendations on how much to spend on ads for it to be worth it or what keywords I should target the ads towards? 

[Lucas Machado]

This is highly dependent on marketing and strategy.

However, just as a general rule, you should at least commit to $500/month. I'm sure some people will say that is "not enough" - but if you are very frugal with how you spend it you can get plenty of leads. Last month, my spend was $1,200 and I got 23 leads. So, you don't need to spend $50k per year to net some deals.

The key to keeping your budget in control is to have strong negative keyword base and to use very narrow tailoring. You can tailor to your market either by requiring the city as a keyword (which gets all good searches), but then you do lose out on people searching in your market not using the keyword. On the other hand, you can use Adwords targeting scheme to your market and use strong negative keywords to block out searches from leads you can't handle.