Proper Promotion for Seminars?

[Kevin Kaczmarek]

We do a lot of seminars for free in our area on various topics such as land contract home ownership and IRA investing. Every month the challenge is of course to get people to show up to these events.

What are some effective marketing techniques you have used to get people to show up for an educational only seminar?

[Richard Warren]

There is a downside to hosting a "free" seminar. Most people assume (usually correctly) that it is really a sales pitch. Another factor is that something that has no cost is often thought to have no value as well.

:cool: