Average direct mail response rate...

[Account Closed]

Not necessarily asking what means of direct mail you use or who exactly your target market is. Although I do know this will play into response rate. I'm more curious as to the average response rate you receive on your marketing campaign, and the average percent of those who respond that are converted to sales.

Example:

500 people mailed. 1-2% response rate of 5-10 people with a closing of 10-20% of those?

Really just aiming ballpark here.

Thank you,

Michael