How to track direct mail campaigns for free?

[Damien Dupee]

I was curious what others are using to accurately track their direct mail campaigns? I was considering podio because it's free.  

[Lucas Machado]

@Damien Dupee Like at @Andrew Michael, excel is all you need to track your DMM results.

The "bigger" issue is deciding what to track. I track: mail pieces sent, cost per mail piece, cost per total lead, cost per seller lead, response rate/seller response rate, revenue/profit. Then multiple that for each 3 counties I mail in and all the lists I mail.

The thing about revenue/profit, for DMM in particular, the leads can take a long time to mature. I think probate is always the best niche. I am dead serious when I say if you're making decisions based on even just 12-months of DMM you could totally be missing your pay day. My last two deals were actually both probate mailings, from 2 years ago. That was after 1 year of not netting a probate deal. Gotta be in it for the long game.