FIRST Direct Mailers / Yellow Letters!

[Nicole Griffin]

Hey BPers! 

I'm getting ready to send out my very first direct mailers next week, and wanted to share my excitement!...and I'm a little nervous and looking for any advice prior to sending. 

I'm planning to send out 1,000 yellow letters once a month for 3 months. I'm using a direct mail service that provides a full service option: they provide the letters and envelopes, they stuff, stamp and mail out letters for $1.19/letter. They also provide the data/list source for $0 .20/name.

Anyone have any thoughts?

Thanks!

Nicole

[Braden Smith]

In my opinion, the "yellow letters" are played out and don't work very well anymore. At least not in my market. Our market in New Orleans is saturated with investors and has been for some time. There are just too many people sending out the same stuff for mailers. 

I had one prospect send me a picture of all the mail pieces he has received over a 4-6 week period and he had received about 30 pieces of mail in that short time. That was a few years ago in an area that was being rapidly gentrified, but that goes to show you how many people were mailing the area.

Our market is still being mailed heavily, especially in certain neighborhoods, but I think if you are going to do direct mail you need to get creative and stand out from the crowd. Yellow letters are not creative and don't stand out. When nobody else was doing them they were unique and stood out. Now everyone does them.