Direct Mail Marketing

[LaShonda Atkinson]

Help!! Im new at this and trying to get started.

I just set up my direct mail campaign and i have been receiving calls.  When the customer calls back to tell you they are not interested in selling at this time do you take them off the mailing list or do you leave them on there and continue to mail to them repeatedly?

When speaking to the customer and you make an offer that does not work (no deal) do you take them off the list?

I guess im trying to figure out what i should do when i speak to the customers and we dont have a deal, they not ready to sell at the time, they have renters in the property and dont want to sell etc?  Do you take them off your mailing list and create a call back list then do a follow up or no?