FIrst Direct Mailers Going Out TOMORROW! Last Minute Advice?

[Keawe Enos]

We are sending out our first set of mailers this week! So I just wanted to jump on here to get some last minute advice, and also to make sure we aren’t making any obvious oversights in terms of our list or mailers. Here is the strategy we have so far:

Strategy:

• 1,000 mailers per month (minimum 6 months before we make changes to list)
• Yellow letters (pretty basic), maybe too basic but here is a copy. Let me know what you think:
• I’d like to switch up the style in subsequent months (For example, post cards, zip letters.) Also, have the letters build on each other (For example: “I sent you a letter last month and haven’t heard from you...”).

List:

• We did some research and found a specific zip code in our area that is has an unusually high percentage of absentee owners compared to the surrounding areas, and decided to mail to that zip code.
• Absentee owners - both in state and out of state
• SFRs, 50%+ Equity, Last sale date before 2014

I know there are many different ways you can go with mailers, but any advice would be greatly appreciated! Thanks!