Direct Mail Criteria For Up and Coming Neughborhood

[Ryan York]

We have our sights set on a neighborhood we feel will start to grow significantly within the next couple of years. Has anyone had success marketing to a neighborhood like this? I would currently classify the city as a C neighborhood. Decent schools, not great. Above average crime, but declining. Bars and upscale restaurants have started moving there. 

We'll be using postcards to start. Looking to hold onto the properties for at least 3-5 years.