Pay to the order of:

[Aaron Mikottis]

Today I got a piece of mail that had a little window in the envelope. Inside, it said, "Pay to the order of: Aaron Mikottis" and then it listed my address like a paycheck. I was perplexed but definitely intrigued. I open it up to find that it was a piece of direct mail from a credit union offering to refinance my debt. 

Has anyone ever tried something similar in a direct mail campaign for real estate? I thought that it was gimmicky but it also would probably have a very high open rate. I think that the handwritten font is gimmicky as well, but it works so I do it.

[Ethan Summers]

@Aaron Mikottis Ive seen this marketing tactic used for people in pre-foreclosure  or mortgage late leads! 

I have not used this DM strategy because much like @Adrien C. stated its much more cost effective to send post cards and yellow letters. Companies that provide direct mail services have great templates you can try out! Check out yellowletters.com I have had great success with them and the staff is extremely helpful.