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Updated over 7 years ago,
Pay to the order of:
Today I got a piece of mail that had a little window in the envelope. Inside, it said, "Pay to the order of: Aaron Mikottis" and then it listed my address like a paycheck. I was perplexed but definitely intrigued. I open it up to find that it was a piece of direct mail from a credit union offering to refinance my debt.
Has anyone ever tried something similar in a direct mail campaign for real estate? I thought that it was gimmicky but it also would probably have a very high open rate. I think that the handwritten font is gimmicky as well, but it works so I do it.