Just brought my first mailing list!

[Stefon Franklin]

Hey BP Members, I finally bought my first mailing list! I've previously only been doing bandit signs and Craigslist marketing only because it's inexpensive. It's been working but now I'm looking to expand and do more deals. So now I'm trying to create a mailing campaign that's effective but also cost friendly. I'm asking for any insight on how to get the most "bang for my buck." Any suggestions are greatly appreciated!

[Joshua Martin]

Honestly, from what I found most vendors were comparable. EDD doesn't really make sense given your that you've already purchased a list, and doesn't really make sense for investors generally because it is so untargeted.

yellow letters.com I used previously and was happy with them. The software is a little weird first time through but you can upload your list, customize their postcards (or whatever you want to send), and then have them mail for you either first class or second (depending on what you want to pay).

If you start reading different posts on the topic you'll find there are a wide variety of mail pieces that people use. Yellow letters, professional letters, post cards, zip cards, etc. The consensus is that different types will generate different response rates and differing quality of leads.

For example, apparently yellow letters generate a large volume of phone calls, but low quality leads. Postcards might have a 1-2% response rate after several mailings, but those leads might be higher and more motivated.

You have to try different things. If I were to do it again, best bang for my buck would be to pay up front for a 6-8 month mailer on the same list and commit to it right up front. With the majority of deals coming after several touches, one mailing won't be any bang for your buck.

I hope that helps, best of luck!

JTM