What Is Your Favorite Direct Mail Service?

[Account Closed]

Hi Bigger Pockets,

I want to start a direct mail campaign that is unique, budget-friendly, and most importantly – easy to systematize.

I was wondering what direct mail services you all like to use. 

Which ones are the most affordable? The most customizable? The easiest to use?

Also, is there anything you have learned that you wish you had known before you embarked on your first big direct mail campaign? I won't ask for your "special sauce," but are there any general tricks for making mail more likely to be opened, read, and acted upon?

[Ethan Summers]

@Account Closed Keep in mind that you must be persistent it takes 5-7 campaigns to truly see a "great" return on your investment with direct mail. I have great experience with yellowletters.com. My best advice to stand out from the competition is that most real estate investors and realtors fear the hang up or are not able to locate correct phone numbers for the sellers they are looking for. This leads to them paying crazy amounts of money in direct mail just to get a deal. When i first started investing in real estate this was a huge problem dumping money into direct mail and not seeing a great return on my investment. That’s when my business partner and I began skip tracing phone numbers for potential sellers that were on our direct mail list and calling them directly. I then set followup sequences inside of my CRM which notifies me when it's time to give a cold lead a ring again.I've seen my response rate go from a 1-2% to around a 4-7% increase when i added cold calling.The beautiful thing is this entire process is now outsourced and it makes my business more profitable and gives me more time during the day. Let's keep ringing potential sellers directly it works wonders along side your direct mail efforts. If you have any questions PM me!