Best ROI for Marketing Rentals near College

[Austin Hughes]

Hey Guys, 

A little background about what I've got- it's a 12 unit apartment right next to Texas Tech University & a large hospital, and 3/2 house right next to TTU&hospital as well. Marketing to mainly student rentals and hospital employees.

Lubbock, where these are, is a college town, with 40K students and 250K permanent residents. Lubbock has always been a little behind on all trends, so it's always a bit more "old school."

With all that in mind, what are some proven marketing methods with best response rate and success rates you've used?

Thanks!!

[Kim Younkin]

@Austin Hughes, I would figure out how other landlords in the area are attracting their tenants--Craigslist Lubbock, or paper flyers in the hospital and university public areas, or both? You can get really creative and put flyers on car windshields in the associated parking lots. We manage some apts in Cbus near a major hospital and Ohio State Univ., and our primary responses come from yard signs and Craigslist ads. We also do Zillow, Hotpads, Trulia, etc. Drive around the area and see if other landlords are using yard signs in your area as well--if Lubbock is old-school, I assume you'll find that. Then be a good landlord and you'll get word of mouth referrals. Good luck!