To those that use the “YELLOW LETTER”

[Jonathan Rexford]

I am wanting some feedback from people that use this form of marketing. I have been using post cards and greeting cards for most of my marketing. Post cards have dismal results but the numbers are consistent. I am hearing all sorts of numbers like upwards of 10% call back from the Yellow Letter.
Fulfillment is what I am interested. I know there is the DIY and some people outsource. I don’t want to go back to my former fulfillment place. I also know there are places online that advertise this service. Kind of hard to put my hands on their throat if something goes wrong..HAHAHA.
What are your thoughts of a local print house? I provide the master copy, yellow pad and they run it off.

My grey pig letter is not doing well at all.
:mrgreen:

[Lafi S.]

Hey Jon, my first yellow letter mailer actually hit last week. I sent it out to 500 people.

I had 15 total call backs so it was more like a 3% response. I am going to repeat the yellow letters to the same list two more times every 30 days.Out of the 15 call backs I set 4 appointments.

I can't fully back this form of marketing yet since I haven't been doing it enough but so far so good.

The company I used was yellowletterscomplete.com if you are interested in using them. The difference between them and the local print company I guess would be that they personally hand write the name and address of the homeowner on every letter.

Good luck with what you decide to do...