Direct Marketing using Postcards

[David Dorleans]

Any experienced Houston investor interested in a free dinner/drinks next week at a restaurant of his/her choosing to have a newbie pick their brain about marketing techniques.  Specifically direct marketing using postcards. If so, send me a PM.

[Claire Trammell]

Hello @David Dorleans! Welcome to the BP Community!

Direct mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond.

Yes, yellow letters tend to get a higher response rate, but the types of callers differ. It might help if you had an idea on what to expect in respect to the response rates. Here are the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years:

Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)

Postcards- average response rate of .5%, mostly quality calls.

Zip Letters- average response rate of 2%, mostly quality calls. (Great for follow ups)

Greeting Cards- average response rate of 2%, mostly quality calls. (Great for follow ups)

Let me know if I can help any further. Good luck!