Need to know how to budget for a DM Campaign

[Gaither Hendrix]

I need help determining a budget for my Direct Mail Campaign.   Thanks

[Justin Silverio]

How much can you comfortably spend over the next six months?  Take that number and divide by 6.  This is your monthly spend and roughly, the number of leads that you'll need.

Example:

6 month spend is = $6,000 / 6 = $1,000/month and 1,000 leads needed.

I hope that helps.