Handwritten vs Typed w/ Business Info

[Account Closed]

I'm having trouble deciding what type of mailing to send out. I've listed the pros and cons of both below, but ultimately it depends on my target which is where my confusion lies.

(Feel free to add to this list)

Handwritten

Pros

1. Homeowner feels personal relation

2. Different than most other yellow letters

Cons

1. Time consuming

2. Unprofessional

Typed

Pros

1. Professional w/ business name, address, website included

2. Easier/faster to type/send out

Cons

1. Impersonal

2. Too professional?? <-- Is this a valid concern?

My question is what type of mailing would you send to each of the owners below for a house that was last purchased in the 80s for little money?

1. Homeowner

2. Absentee Owner