Marketing

[Al Amaro]

So my partner has 15 years experience in rehabbing, flipping and wholesaling.  He gets deals purely through referrals.  However, we partnered up to step it up and put together a budget of $10,000/month in marketing.  

*Payperclick(Adwords): $2000/month

*Internet Leads from Fast Home Offer: $2200/month (10 leads $220 per lead in my area) - expensive)

*Direct Mail - $2000.00 - $3000/month (combination of in-house and outsourced: county recorder's office, listsource, usleadlist.com)

Digital Marketing: SEO and Content Marketing company to build our online presence: $1000/month

That's $8200 plus another $1800 in more directmail and pay per click.  

1) My question:  Am I headed in the right direction if I have a good mixture of campaigns should I be able to yield a result... or should I isolate one type of campaign more than another?  

2) Also does anyone know of a mass cheap good source of FSBO data that I can load into a voice broadcast campaign (a press 1 campaign)?

Our target audience is of course distressed sellers. 

[Michael Nyszczot]

@Al Amaro:  With a $10,000 a month marketing budget, my first question is do you have the systems in place to manage all the leads, follow ups, referrals, follow up mailings and next steps in the mailing campaign, and the ability to test all your marketing to see what works and what does not work?  Also how are your sales and negotiating skills?

To answer your questions:

#1:  Never used Fast Home Offer and the $220 seems high...you should find out people that used it to see what the conversion rate is (the quality of leads).  Digital Marketing seems high.  I recommend you try it yourself first (if you have an hour a day).  I used the book "Search Engine Optimization (SEO): An Hour a Day" and when I was acquiring leads directly from sellers I was on all page one of Google for key words in the Philadelphia area.  

Other things to try: Cold Calling (daily): for rent ads/ For sale (Craigslist, Backpage, other FSBO websites, newspapers, Trulia/Zillow and find people looking to sell thier house)

Vehicle Signs – good quality car magnets on both sides of car

#2:  I have used callfire