Direct Mailing Lists

[Kimberly Farrally]

Hi,

I was wondering how often do you "refresh" your lists?  I'm doing equity, tax delinquent and pre-foreclosures.  Do you just keep mail to them so many times, then totally scratch that list and buy a brand new list to work from?

Thanks!

[Andrew Michael]

@Kimberly Farrally

I think the going consensus is 5-8 touches per lead before you move on.  I would never totally scratch a list unless you get a specific no response.  These are leads you pay for so you add them to your data base and just keep notes on them.