2nd Month Direct Mail (LA County, CA). No response to mo 1 postca

[David Cowan]

Finally committed to 6 month mailing campaign. I've done mailings before, but (silly me) never considered follow up. DUH!! Anyway, My first month of mailing my current list yielded NO responses! That has never happened before. I've always gotten at least a few calls. So, now I'm wondering if this list is any good. I got part of it from a high equity, absentee list from listsource.com and the other portion is from driving for dollars. I do a LOT of driving. Anyway, this is month two and I just ordered my 2nd mailing. Waiting to see the results. If I don't get any responses this time, I'm considering dumping this list and starting over.

Thoughts? Advice?

[Heather Skowronsky]

@David Cowan I wouldn't quit after the 2nd mailing even if you don't get any calls.  While you are used to getting calls on the very first mail out, not having any calls until the 4th, 5th or 6th mailout isn't very uncommon.  Give it a few more mail outs before you give up on the list!

Best of luck!