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Updated over 7 years ago on . Most recent reply

Yellow Letters Examples?
Hi all,
I was trying to find some yellow letters examples and the one I found says: "My name is XX, me and my husband XX, are interested to buy your house, please contact us at ...."
I didn't like this one much. I am thinking from the seller's point of view, that a couple is interested in buying the house and he calls, he finds an investor and/or realtor. Am i making sense here?
Anyone is using the above example? any success with it? Thoughts? Other examples?
Thank y'all
Most Popular Reply

Jimmy
We use that very same format that you mentioned. We get about a 21% response rate...
There is a difference between a seller who wants to sell and a seller who needs to sell.
Most of the callers will be a waste of time, however you will hit a home run every now and then.
We do a lot of marketing to expired listings, and on average we have to send 248 yellow letters to get 1 contract. It costs about 60 cents for a yellow letter,,, so I am spending about 150 bucks to get a house.. I can take that return on the 150 bucks...
Hope that helps.
Tony Severino